Jo Cramp

Senior Marketing Executive, Coffee to Go & Workplace

Jo Cramp, Marketing Executive

How do you like your coffee?

Ok, it’s Monday morning, a black strong coffee may be the only thing on your mind to kick start your day. But if you had to pick your ultimate favourite coffee, well that might be a different – and sweeter – story.

There are so many different coffee options now, from your choice of coffee roast, milk preference, sweetness to whether you prefer a hot coffee or an ice cold one. The world is your oyster, well at least with coffee!

Customer personalisation is becoming more and more popular and the flavoured syrup trend is a hot topic to dive into. The Global market research company IMARC predicts a 4% growth in the flavoured syrup market by 2025.

What the market says

You don’t have to travel far for coffee these days and you certainly have more choice than ever to personalise your caffeinated beverage. The benefit of flavoured syrup is it tastes great in both a hot or cold coffee. And it’s not just gingerbread lattes in the winter months or a caramel iced coffee in the summer, they are now available all year round in a multitude of classic and new, innovative drinks.

da vinci syrups

The Allegra Project Café 2021 report states that caramel syrup was the most popular syrup choice in hot coffee, with 42.7% of consumers picking this as their favourite. The below shows the top five in order of consumer preference:

  1. Caramel
  2. Vanilla
  3. Gingerbread
  4. Salted Caramel
  5. Hazelnut

The iced coffee results from Allegra show the below results for preferred flavours. Caramel again came in as top choice with over 50% of consumers picking as their favourite flavour.

  1. Caramel
  2. Salted Caramel
  3. Vanilla
  4. Hazelnut
  5. Chocolate

The Allegra Project Café 2021 report also tells us that 17.2% of consumers prefer to customise their coffee with flavoured syrup, closely followed by 17% who choose brown sugar. With syrup flavours becoming increasingly available, this opens up the opportunity for interesting seasonal promotions to take place, offering the customer a variety of new choice for them to try. It also allows you to broaden the coffee menu you offer by adding a few new syrups.

Mix up the syrup offering in your business

With the growing demand for a sweet temptation, it’s important that retailers offer a wide range of flavoured syrups to allow for a fully customisable experience.

The Allegra Project Café 2021 report states 33% of consumers would be open to a fully automated coffee shop experience, those against the idea, appreciate the role of the barista and being able to personalise their drinks.

With our retail Smokin’ Bean Signature blend offer, customers can personalise their hot drinks completely by themselves.

At the push of a button a fresh milk latte can be dispensed with the personalisation in full control of the customer. They can add flavoured syrups or even an additional espresso shot for a stronger coffee. In fact, nearly 15% of consumers interviewed for the Allegra report chose to have an additional espresso shot in their coffee, so it’s a great benefit that Smokin’ Bean offers an extra shot of espresso completely free of charge to the retailer and the consumer. How about that?

If you have a retail or forecourt outlet, look at our coffee to go offer here.

We also have a wide range of flavoured syrups available, over 25 different options including sugar free options too!

Smokin beanies millenials

Increase coffee sales with drinks customisation

We know what consumers want and how important the demand is for flavourings in coffee. To keep up with this demand we must continuously cater to the consumer need for customisation. Having a varied range of beverages available helps to increase your sales. Offering new syrup flavours opens a new avenue to offer seasonal beverages which gives you the opportunity to appeal to a new market or a new type of customer.

We want to give the people what they want. And if they want that caramel or vanilla latte, we aren’t judging. Enjoy!

Now is a great time to rethink the coffee to go offering in your store, forecourt or workplace. Get in touch with us here to discuss Smokin’ Bean for your business, or find out more on the Smokin’ Bean website and Instagram.

Allegra Project Café 2021

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