Established for nearly 20 years, PriceWatch Local is an independent, family run business operating a group of 12 service stations with convenience stores and off licences in the South East. Newmarket Service Station is one of PriceWatch’s newer stores, having been in operation for around a year. Keen to offer something new, exciting and with a focus on sustainability, the Newmarket store opened with Smokin’ Bean as their coffee offering and they haven’t looked back. They even picked up the award for Best Coffee and Hot Beverage Outlet at the Forecourt Trader Awards in September 2018.

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From derelict petrol station…

PriceWatch took over the Newmarket site in 2017 and transformed it from a derelict petrol station into a modern and impressive store in just three months.

For their coffee-to-go solution, they were looking for something unique. The appearance was important in terms of attracting new customers, but what really convinced Adam Salvidge, Company Director, to engage with Smokin’ Bean was the sustainability aspect.

Newmarket Smokin bean coffee

He says “It makes a big difference that the coffee is triple certified; it’s Fairtrade, Rainforest Alliance and Organic, meaning that the production of this coffee is not leading to deforestation or environmental mismanagement. Plus, it tastes great as well!”

Smokin’ Bean has attracted the attention of passers-by to the destination at Newmarket. Justin Hellyer, Site Manager, says “it has made customers inquisitive and eager to see what the site has to offer, and this has contributed to its success; customers find it new, fresh and exciting.”

“You’d expect to see it in a café in New York or London.” says Marketing Manager, Claire Partridge. “You’ve got the Edison bulbs… one of the first things you see is the exposed brickwork and the floorboards… it just looks classy.”

… to an award winning coffee and hot beverages outlet

It’s clear that Justin, Claire and Adam have found Smokin’ Bean to be a triumph, but its success was emphasised when they were nominated for the ‘Best Coffee and Hot Beverages Outlet’ award at the Forecourt Trader Awards in September 2018. The awards are the most prestigious in the UK petrol retailing industry, so this was great recognition for PriceWatch, especially as Newmarket had only been open for one year.

Newmarket and Smokin’ Bean held their own and managed to win the award on the night, beating stiff competition from some well-known brands. They were presented with the award by Tchibo Coffee Service’s Managing Director Paul Chadderton, who said “It’s clear that PriceWatch share Tchibo’s values around sustainability and environmental issues. They were the first to install Smokin’ Bean and they have been dedicated to making it a great success at the Newmarket site. I’m pleased to present them with this award, which is thoroughly deserved.”

Kimberley Walsh Claire Partridge Paul Chadderton

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To discuss how Tchibo Coffee Service could help you increase your cup sales and profit through coffee-to-go, please call us on 01372 541 178.

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