It’s undeniable that coffee is increasingly important in any establishment serving food or drinks, including pubs. Whilst many people visiting a pub are after a pint or a G&T, it should be noted that 9.4% of consumers regularly order hot drinks in the pub (Allegra World Coffee Portal Research and Analysis, 2019). Don’t forget your coffee-loving customers! So, what are some of the things you need to consider when choosing a coffee offer for your pub? Look no further than the 5 S’s!

pub bar


How much room is available for your coffee machine and associated equipment?

The first thing you should probably look at is the coffee machine, and the space you have available will play a part here.

If you’re short on space, a bean to cup machine could be the answer. It uses whole beans that are ground to order, producing a barista-quality cup of coffee at just the touch of a button. Plus, the machines don’t take up a lot of room and there’s no need for any other equipment, as the machine does it all for you.

If you have slightly more space, a traditional machine could be the coffee machine for you. With the right training (more on that later), your bar staff can become expert baristas to produce great-tasting coffee through a traditional machine. You’ll also need to consider the space required for a grinder, knock-out drawer, milk jugs etc., but the benefit is not just great coffee. Having a visible traditional machine will show your customers that you are serious about your coffee.

Skill level

Training your bartenders to become baristas

Make sure you consider the training offered for the type of machine and coffee you choose. For a traditional machine, your bar staff will need barista training. But after learning the basics, they will be well on their way to perfecting their coffee with practice. Choose a coffee supplier that can provide great barista training and can inspire your bar staff to learn all about coffee!.

For a bean to cup machine, there will still be an element of training required, but there will be less to learn.

Both machines will need cleaning regularly to ensure you are serving the best quality coffee, so bar staff will need to be shown how to complete this effectively.


How much time is available for your bartenders to make a drink?

If time is of the essence, a fully automatic bean to cup machine is one to consider for your pub. All customer favourites like lattes, flat whites and cappuccinos can be made from these machines in seconds.

A traditional machine will take more time to produce a coffee, but once your bar tenders get confident using the machine, they’ll pick up speed. For a food-led pub, the traditional machine will be your best bet to give your customers an authentic coffee experience for their after-dinner espressos.


Make sure the taste and quality of your coffee is just what your customers are looking for

It’s really important that you choose the right coffee. Consumer expectations are continuing to rise so top-quality coffee should be top of your list! Only the best coffee beans make the best cup of coffee. Make sure you taste test coffee yourself when making your decision. You’ll wan’t to choose a brand that you love as well as your customers.

man drinking coffee in pub


Consider the supporting collateral to help you sell coffee

Once you have found your ideal coffee, you’ll need something to serve it in and a way to promote it!

Find a coffee supplier who can provide crockery, sugars, hot chocolate, teas – everything you need – to serve hot drinks to your customers.

It’s also important to have a provider who can supply brand support to promote your coffee offer like posters, table talkers, menu boards and seasonal drinks.

If you’re looking for a new coffee offer for your pub, don’t forget the 5 S’s! This should get you well on your way to finding the best coffee for your customers.

Contact Tchibo Coffee Service to find out more about how we can support your pub or restaurant business.

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